Copywriting
|
The text a person reads on any product in any media is vital. Its purpose can vary greatly, from being a direct sell to explaining how to assemble the product. Copywriting was described by Bruce Bendinger like so: “Copywriting is a job. Regardless of whether you need text for Corporate Brochures, Press ads or Technical manuals, we can provide copy to meet these criteria. Not to be confused with: Copyrighting which is the process of provable creative ownership of intellectual material, for example, an article or a book, that assigns a legal penalty for profiting from another’s work. In other words, it is a protection, by law, from plagiarism or stealing another’s creative work. |
